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Influencer's AI Deepfake Suit Against EBY Tests Creator Rights
A body-positive influencer says a lingerie brand used AI to alter her own content into a nonconsensual deepfake. The case will help define what independent creators can actually control in their contracts.
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Breaking at the intersection of AI & fashion law
Old Model Release, New AI Problem: Rainbow USA Wins Round One
A New York court just let a retailer keep running AI-altered images of a model who says she never posed for them, exposing how boilerplate release language can outrun the consent it was written for.

Rainbow Shops' Defense: Do Old Model Releases Cover AI Fakes?
In a New York filing, Rainbow Shops argues its existing model release already authorized AI-altered ads, a theory that could decide how far brands can stretch old contracts into new generative tools.

Rainbow Shops Says Its Model Release Already Covers AI Doubles
A New York court just let Rainbow keep running AI-altered ads of model Francheska Pujols while her case proceeds, and the retailer's new filing argues an old contract clause already gave it the right.
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Law · Design · Tech
The Contract Clause That May Decide AI Consent in Fashion
A Manhattan hearing over Rainbow Shops and model Francheska Pujols is testing whether old 'alter and crop' boilerplate secretly authorized AI-generated images nobody posed for.

The Fine Print Clause Turning Models Into AI Stand-Ins
Two lawsuits and a Bloomberg Law report show how a single word in a modeling contract, "use," is being read by brands as a license to generate images a model never posed for.
A Model Refiled Her AI Likeness Suit. It's a Warning for Everyone.
Francheska Pujols refiled her case against Rainbow Shops after private settlement talks collapsed, and the new filing shows exactly why your modeling contract's fine print on AI now matters more than the shoot itself.

Stability AI Named in Deepfake Suit: A Warning for Fashion Brands
An amended complaint adds Stability AI as a defendant in a CSAM deepfake case, and the reasoning threatens every brand relying on open-weight image tools for catalog work.

AI 'Whitewashed' a Black Model: A New Kind of Bias Claim
A Nigerian-Australian model says a menswear brand used AI to lighten his skin and reshape his features. The complaint tests whether bias law, not just publicity law, is the right tool for AI-altered ad imagery.

Rainbow Shops' AI Doppelgängers Test the Limits of 'Minor Edits'
A New York model's refiled suit against Rainbow Shops, and a wider pattern of AI-generated look-alikes, show why every model and designer needs a contract that says exactly what AI may and may not do with their image.
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